As you all know the online world is filled with so many choices and it can be hard to know which ones to make. We have been working hard with our partner, MetaSpark to come up with a list of ways to help you make the best choices for your practice online.
There are numerous agencies that can help you with your online presence, they will tell you to post x times on Instagram or put money into Google Ads with the promise of getting more patients to see your practice in a shorter time frame. You may not have the time or the budget to do this.
The team at MetaSpark has shared with us some secrets and we are giving them to you as it has given us a huge boost in online visibility!
Top 5 online services that you need to sign up for even if you don't have a website.
Google My Business - This is the most important one!! You need to have a Google My Business account and link it to your practice website (if you have a website) or to your practice Facebook page.
Why MetaSpark Recommends:
It is honestly surprising how many companies don't have a Google My Business page. If you don't have a website this can be the next best thing!
If you are an optician that does not have a website and patients are searching for opticians in their area, Google will show your practice in the top results if you have a Google My Business page.
We have included a link to sign up for a Google My Business page here
2. Social Media Pages - Sign up for all of them!! Social media pages are a great way to get your name out there and show your patients what you do. We aren't saying that you need to start dancing on TikTok (unless you want to) but the more presence you have online the better!
Why MetaSpark Recommends Social Media Pages:
Again a lot of companies think that they only need one social media page that they have been using for years. This is not the case.
We recommend at least 3 different social media pages so that you can reach your target market on different platforms. You don't want to limit yourself to just one social media channel.
You need to be everywhere your target market is. So sign up for all of them.
3. Canva - Canva is a great way to create graphics for your business. They have an online version where you can create your own graphics or you can use their templates to create them. You can also make your own graphics on their app. It's a free way to create some cool graphics for your business and social media.
Why MetaSpark Recommends Canva:
We love Canva. It's a great way to create graphics for all businesses. We recommend using Canva for all our clients as they may not be able to afford to hire a graphic designer and the templates they have are great.
Plus $54.99 a year for a Canva Pro subscription is relatably cheap when you consider you receive unlimited templates, free use of all stock photos, videos and music (normally you pay for each Pro item if you used any in your design) and social media scheduling features. You can also connect your social media pages to Canva and post directly to them.
If you are interested in a free Canva account click here
4. InVideo - InVideo is a video editing tool that you can use to create your own videos without having to hire a video editor. It can turn any text into a video and you can choose anfrom a large library of templates. You can add music and other effects with an easy drag-and-drop interface.
Why MetaSpark Recommends InVideo:
Invideo is an easy-to-use tool that can help you create videos and all you have to do is write a script about your business or the topic you want to talk about like a promotion in your practice, InVideo does the rest.
PLUS it is free to sign up and try it out, you will have an InVideo watermark on the final video but that is a small price to pay for this free amazing service.
If you are interested in a free inVideo account click here
5. Copy.ai - This is an AI writing tool that you can use to write content for your social media posts, blog headlines (this headline was created by Copy.ai), advertisements, and everything (it can even give you ideas for promotions if you tell it what type of promotion you want). It's free to use and all you need is a prompt to tell the AI what you want it to write.
Why MetaSpark recommends Copy.ai:
This is perfect for clients that don't have the time to go back and forth with a copywriter day after day. All you need is a text prompt about the topic you are talking about and their AI will give you a few different versions of the copy for you to choose from. You can then choose which you like and copy/save that document.
Furthermore, in your first month, you get 30 writing credits which are enough for you to write every day for that first month if you want, then you will receive 10 free credits every month after that. If you are interested in signing up for a free Copy.ai account click here.
We want to thank everyone over at MetaSpark for letting us know about these great online services. They have taught us how to utilise all of these services and make them work for us. If you want to learn more about using these services for your own business you can check out MetaSpark's website here: www.metaspark.biz where they will be happy to help you out. If you say you are an Atlantic Optical customer you will receive discounts on any of the services they offer!!
We are going to be doing a series of videos with MetaSpark to help you to take advantage of services like these, so keep an eye out for those videos in the near future.
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